Membership & Marketing Professionals in the Private Club Industry
Educating, Training and Inspiring
I'm Melissa Hansen.
I am a private club membership + marketing educator that provides resources to industry professionals who are striving to get creative and think outside the box. With over ten years in the hospitality industry, I've had the opportunity to learn from some of the most successful leaders in the business. I am eager to share the knowledge and information I've learned and provide you with clear strategies for your membership success!
Director of Membership
La Playa Beach & Golf Club
Not often in this business do you find an individual that excels at everything they do, yet Melissa has the uncanny ability to lead, manage, execute, and perform, always with dedication and a positive attitude. I've worked with Melissa in a professional capacity for eight years, and she managed to improve the entire dynamic of an organization very successfully within a short time frame. Added, she is a great coach, inspiring mentor to many, and creates a motivated culture within a group. Melissa is a true professional!
Director of Membership & Communications
Pelican Marsh Golf Club
"As someone that has only been in this industry for three years, I am eager to learn as much as possible and have had Melissa’s phone number handy since day one, as she is an expert and mentor to me. I highly recommend taking the Masterclass whether you are new to the industry or if you would like to take a deep dive into different courses offered. As a seasoned professional, Melissa shared tips and tricks within the five courses I selected and provided me with clear strategies for membership and marketing success at my Club. Trust me, this Masterclass is beneficial to all!"
As a Membership Director of a newly transitioned member-owned Club, starting from scratch was difficult to say the least. Melissa’s expertise in her profession really helped guide me to establish the basics that a Membership Director needs to excel in the industry. I took the Half Day Intensive Masterclass and it left me wanting more! Her professionalism, kindness, and eagerness to help clients succeed really shines through and it made me feel so comfortable and open in my class. I 100% recommend these courses to all hospitality professionals who are looking to excel in their position even further. Whether it is for basic knowledge like me or just to hear her fantastic tips, you will be so glad that you did. I cannot wait to schedule my next Masterclass. Thanks Melissa!